Ambiente 2024
Business meeting promotion and interpretation services on consignment
Notice of Completion of Swapsss Operations
About Ambiente / Messe Frankfrut
Number of visitors
More than 170,000
Location
Frankfurt / Germany
date(s) (e.g. for exhibition)
Held annually in January (5 days)
venue
Messe Frankfrut
Visitors by Country
European countries / Turkey / Middle East / China.... etc.
category
Stationery / Lifestyle / Interior / Kitchen items.... .etc.
Services
Business support services that leverage the advantages of our European bases, market insight, and local networks.
Swapsss has the advantage of being based in France (EU), and our knowledge of the market and trends, local network, and experience in supporting more than 300 companies, gives us an edge in providing support that leads to orders and contracts.
Interviews are conducted to obtain appointments. During the interview, we will ask about product features, competitive advantages, selling points, domestic track record, domestic sales strategy and track record, as well as goals and medium- to long-term strategies.
Based on interviews, we create a list of potential customers. Target countries: France, Germany, and all of Europe, as well as distributors (wholesalers) and retailers (retailers) upon request.
Swapsss uses a unique appointment acquisition strategy to get them. In our case, appointments are obtained through digital media and by our staff over the phone.
Generally, the acquisition rate is less than 1%, and on top of that, a high percentage of appointments are made in French, English, German, and other multilingual languages.
- Number of companies acquired: 76
We will share the details of the appointments we have obtained and give you the key points and negotiation techniques for the day's meetings.
IN ADDITION, LOCAL WHOLESALE PRICES, MINIMUM LOT SIZE, TERMS AND CONDITIONS OF SALES TO OVERSEAS CUSTOMERS, HS CODES, ETC. WILL BE DISCUSSED ON THE DAY OF THE MEETING IN ORDER TO PROCEED WITH SPECIFIC NEGOTIATIONS.
We will summarize the entire exhibition, give feedback from visitors, organize business discussions, and show you how to approach those who exchanged business cards with HTML e-mail and how to use LinkedIn.
The psychology of visitors is that they exchange business cards with more than 100 companies during their visit, so a text message is usually not memorable. Therefore, we have the know-how.
You can also build relationships with other people with whom you have exchanged business cards by immediately connecting with them on LinkedIn.
RESULT
result
76 company appointments obtained
Pre-appointments are the most important aspect of a successful exhibition, and the most difficult task. We make it possible!
Major Distributors
Pre-order was placed with a major French distributor (wholesaler) after making an appointment in advance. Number of clients of this distributor: more than 400 stores.
Pre-order orders
From pre-appointment to obtaining a retailer's pre-order.
Acquire orders on the spot
Visited the show from a pre-appointment and obtained orders of several million yen with immediate decisions.
Global Business
You need to understand European business rules during business negotiations and negotiate strategically.
Concept of Upper and Lower Generation
Although it is difficult for Japanese companies to understand, there is no concept of "Kamishiroi" in Europe and the United States. Therefore, it is not possible for a manufacturer to set a "top-shelf" price.
tax-exempt subject
The tax exemption applies to transactions between Japan and other countries.
Please note that some businesses are surprisingly unaware of this.
HS CODE
It means a globally standardized international trade commodity code. The code may be requested during business negotiations, and it is recommended that you look it up in advance.
Email address
Many businesses send emails after exchanging business cards, but many of them use kanji characters in their email addresses. Please be sure to change your address to Roman characters.
payment system
Many Japanese payment systems are not compatible with credit cards issued overseas. To compensate for this, we promote Paypal payment, but since there are none in other countries, please prepare another payment system.
In Europe and the U.S., the larger the company, the more likely they are to use LinkedIn. By applying when business cards are exchanged, both parties can connect with each other and follow-up can be executed smoothly.
follow-up mail
IT IS SURPRISINGLY RARE FOR VISITORS TO REMEMBER YOUR COMPANY AFTER EXCHANGING BUSINESS CARDS WITH MORE THAN 100 COMPANIES. WE STRONGLY RECOMMEND THAT YOU ALWAYS SEND A FOLLOW-UP E-MAIL WITH HTML AND PRODUCT IMAGES.
GDPR / LEGAL
IN EUROPE, THE HANDLING OF PERSONAL INFORMATION IS VERY STRICT. IN PRINCIPLE, DM DISTRIBUTION, ETC. IS ALSO PROHIBITED AND MUST BE HANDLED IN ACCORDANCE WITH EUROPEAN RULES.
Contact Form
Please check your company's website.
Surprisingly, "phone number" and "prefecture" are set as required fields in the contact form, and in most cases, overseas phone numbers are inputted incorrectly.
distributor
The sales force of distributors and the number of customers (retailers) they have will greatly affect the speed of sales channel development and sales for overseas expansion. A good assessment and expert negotiation skills are indispensable.
retailer
Negotiating with distributors requires a different set of negotiating skills. You will need to decide in detail whether the goods can be purchased directly or through the distributor, and the number of lots in the case of direct purchase.
exclusive selling right
There are two types of distributors: 1) "sales-type" distributors, who are in charge of developing sales channels, and 2) "passive-type" distributors, who have their own showrooms and other facilities. Please note that in the latter case, there are many cases where only sales rights are handed over and the products are not distributed in the market at all.