Greetings from the President

Company Profile - Greetings from the President

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representative director (i.e. someone chosen by the board of directors from among the directors to actually represent the company)

Tatsuya Baba

Born 1982
in Miyagi, Japan
Lives in France (since 2011)

  • Small and Medium Enterprise Corporation / Small and Medium Enterprise Advisor (New Market Development)
  • Tokyo Metropolitan Small and Medium Enterprise Promotion Agency / Planning and lecturing at the 2nd Overseas Challenge Seminar
  • Gifu Prefecture Industry and Economy Promotion Center / Overseas Development Advisor
  • Japan leather industry association / Advisor for overseas expansion in the European market

Greetings from the President

Utilizing the advantages of our European offices, market insight, trend trends, and local networks, we provide the services necessary for overseas expansion according to the phase of your company's overseas expansion.

In recent years, with the end of Corona, we have received an increasing number of inquiries about directing exhibitions in France and Germany, promoting and obtaining appointments prior to visits, site inspections, and other services related to entering the European market due to the unprecedented depreciation of the yen and the shrinking economy in Japan.

Generally, when considering which markets to expand overseas, Japanese companies tend to first enter the Asian market and then consider expansion into Europe and the United States.
However, having lived in France for over 13 years, I am convinced that Europe is a more attractive market.

Many companies have an image that the word "France" alone poses a high barrier to entry.
However, the conclusion is that "the affinity between Japan and France is high .

AT THE SAME TIME, ONCE WE HAVE A TRACK RECORD IN FRANCE, OUR BRAND VALUE WILL INCREASE AND WE WILL BE ABLE TO FORMULATE A "REIMPORTATION-TYPE PR AND SALES STRATEGY" FOR THE JAPANESE AND ASIAN MARKETS.

- The French market is characterized by

  1. Understand the creator's thoughts, passion, and production process, and "don't get caught up in the price wars."
  2. Understanding of Japanese culture, generations in their late 40s and older, Yasujiro Ozu, why warriors wore indigo dye for innerwear, interest in Hokusai
  3. MANGA AND ANIME ARE IMMENSELY POPULAR AMONG GENERATION Z TO 30-SOMETHINGS.

Besides, there is a cultural background in which good things are passed on to the next generation, and everywhere you can buy antique furniture from 100 years ago at low prices.
Therefore, good things, such as Japanese traditional crafts, are passed on to the next generation, linking to the desire with traditional craftsmen.

The reason why Swapsss is chosen as an overseas expansion support company is that our four divisions below work together to provide comprehensive services in accordance with the medium- to long-term strategies of our clients, not just one-off services.

There is much gloomy news about the future in Japan, such as the shrinking economy, declining population, increasing personal burdens, rising prices, and the unprecedented depreciation of the yen.

Please feel free to contact us first.

Swapsss Corporation
President
Tatsuya Baba

 

- BPO Business
We can act as an overseas business division of a company and reduce the cost of recruiting competent personnel engaged in overseas operations.
At the same time, we believe that "overseas expansion" in a nutshell requires market insight and extensive knowledge, as languages and market characteristics differ greatly, and that it is a risk to acquire human resources at a high cost during the investment phase.

Our company will solve all other time difference business stresses.


- Marketplace Business

We operate "Le Marche Paris," a web service specializing in overseas sales channels and corporate transactions, and provide an overseas sales channel as a web-based shopping mall.

In addition to developing overseas sales channels, it can also be used for marketing and sales strategies for overseas markets.

This service resolves the following

The company's e-commerce site does not appear on the top
・The e-commerce site is not multilingual
・Foreign transactions are tax-exempt, but sales tax is charged
・Non-compliance with shipping charges based on the buyer's country of residence and product weight
・Non-compliance with overseas credit cards
・Low number of products, no site volume, and high abandonment High abandonment rate due to small number of products and low site volume

Many companies that are growing their overseas operations over the medium to long term are characterized by the importance they place on B to B as their business strategy, rather than B to C.

Even in the apparel industry, we believe that it is important to acquire To B (select stores, agents, buyers, general trading companies) rather than To C. Our service specializes in corporate transactions.


- Web Business

We can develop and operate websites for overseas markets, including multilingualization of existing websites, cross-border e-commerce site production, LP production, and system development.

Exhibiting at overseas exhibitions but
・Website is not multilingual
・Product pages are not easy to understand
・Non-responsive design (site display in appropriate size according to devices), etc.

For overseas expansion, it is essential to first make the Web multilingual and develop LPs, etc.


-Overseas Expansion Support Business

We provide support for overseas market entry, including local exhibition support, pop-ups, market research, test marketing, etc. We also offer our know-how as a seminar lecturer.

Other requests, such as sample shipments, increase as the phase of overseas expansion moves up.

We offer a local warehouse function as a service and ship from France on your behalf. This reduces the cost and number of days to ship from Japan, and solves the problem of shipments being refused from Japan.