Beauty, cosmetics, cosmetics and export support for Europe

With our support, we make it easy for you to achieve complex beauty, cosmetics, and cosmetics export operations in specialized fields!

To export to Europe.

In exporting beauty, cosmetics and cosmetics products to Europe and expanding overseas, it is necessary to comply with European regulations.

European Cosmetics Regulation 1223/2009

In Europe, the manufacture and sale of beauty, cosmetic and cosmetic products is regulated by the European Cosmetics Regulation 1223/2009.
This regulation and its amendments apply directly to all 27 EU countries. The main objective of the European Cosmetics Regulation is safety for the human body. The law also regulates products and samples intended for sale.
The associated penalties for non-compliance can be severe, with high fines in court and the option of imprisonment.

Various Regulations

Cosmetics regulations for Europe are frequently revised and must be kept up to date.
As an example, you need to comply with regulations in specialized areas such as prohibition of animal testing for beauty, cosmetics and cosmetics, nanomaterials, simplified labeling, chemical safety assessment, carcinogens, mutagens, and toxic substances for reproduction.
Swapsss is an expert group and offers full support! Another great advantage of your company is that we can respond in Japanese.

product label

In the European market, "product catch copy" without evidence is prohibited by law.
Swapsss supports you in understanding the law for product labels for beauty, cosmetics, and cosmetics products for the European market.
In addition, there are other labeling regulations depending on the cosmetic box of the product, and it depends on the product, such as the label on the cosmetic box, the body, or the wrapping sticker.
Our company can also handle label creation, translation, printing, and pasting services.

Obligation to appoint a person responsible for Europe

The most difficult and trouble-prone step is the appointment of a responsible person in Europe.
A responsible person with a European address must be appointed. This information must be included on the label and registered with the European Commission.
Generally, a local distributor is often the responsible person, but is he or she really trustworthy? Exclusive distribution rights, whether they are willing to change the responsible person in the future, etc. need to be carefully considered.
Swapsss will act as the responsible person on behalf of the local distributor.
We promise to be flexible, for example, if you want to change the responsible party to a new business partner in the medium term.

ENROLLMENT IN CPNP

In order to export and sell beauty, cosmetic and cosmetic products to Europe, it is essential to register and apply for the Cosmetics Product Notification Portal (CPNP) set up by the European Commission.
To do this, you need to complete the registration, including the information of the responsible local person and location, shipping origin, nanomaterials, ingredients list, original labels and local package photos.
Swapsss will carry out the registration with CPNP on behalf of your company or responsible person, in English and local language.

Advantages of Expanding into Europe

Although the mere mention of the European market may give the impression of high barriers to entry,
the French market in particular is an attractive market with a high affinity for Japan.

Available for sale throughout Europe

By registering, you will be able to legally market your products in 27 European countries, opening up a whole new world of opportunities.

Understanding the thoughts of the creator

They understand our products, our philosophy, our passion, and the value of our products. This eliminates the price competition that exists in the Japanese and Asian markets.

not sticking to fashion

Unlike the Japanese market, the European market has no new products or fads.
Therefore, if a product is accepted by customers, it will continue to sell for a long time.

Trust in Japan

Regardless of age, trust in Japanese culture and products, such as anime, manga, Yasujiro Ozu, Hokusai, indigo dye, etc., is high, and a certain level of product warranty is guaranteed.

Why Swapsss?

Taking advantage of our European base, comprehensive support is fully provided by our Japanese staff!

POINT I

Acting local manager

It is always necessary to appoint a legal entity or individual with a European domicile to apply for product labels and CPNP.
Swapsss will take advantage of its European location to represent you as the responsible party and support your European expansion.

Common Problems

Basically, the local responsible person for the export of beauty, cosmetics, and cosmetics products is appointed by the local distributor who wishes to handle the products.
However, is it acceptable to appoint a new handling company with no trustworthy relationship as the responsible person? Can we trust them? Exclusive distribution rights, language issues, etc. Exclusive distribution rights, language issues, etc., etc., need to be carefully considered.

POINT II

Japanese staff available

Swapsss is a Japanese company headquartered in France with Japanese staff. Therefore, there is no need to worry about stress or miscommunication in other languages. You can trust us with your business.
We will support your European expansion as your overseas business division.

Common Problems

When considering overseas expansion, there are many problems that may arise, such as market ignorance of the supporting company in Japan, inability to work with foreigners under a cloud of uncertainty, differences in work values, and miscommunication with local companies when working in English, the second language of the local market. There are many troubles.

POINT III

Store Handling Guarantee

Swapsss goes beyond export support for Europe to enable your company to achieve its original goal of handling products in stores.
We can develop a reimportation PR strategy for the Japanese market, using sales, test marketing, showroom functions, and other local handling experience in actual stores in Paris, Frankfurt, and other cities.

Common Problems

The purpose of time-consuming and costly implementation for Europe is to develop sales channels and market distribution.
However, in most cases, there are no sales channels or it is difficult to develop business partners, and overseas expansion is abandoned, even though beauty, cosmetics, and cosmetics exports to Europe have been addressed.

POINT V

GUARANTEE OF CROSS-BORDER EC SERVICE PROVISION

In conjunction with the storefront, Swapsss offers "Le Marche Paris," a B2B marketplace developed and operated by Swapsss.
This allows B2B (distributors and retailers) to develop sales channels for beauty, cosmetics, and cosmetics products.

Common Problems

MANY COMPANIES ARE "MULTILINGUALIZING" THEIR EXISTING E-COMMERCE SITES TO SUPPORT OVERSEAS MARKETS. HOWEVER, IN MANY CASES, JAPANESE PAYMENT FUNCTIONS ARE NOT COMPATIBLE WITH OVERSEAS-ISSUED CREDIT CARDS. IN ADDITION, IT IS NECESSARY TO COMPLY WITH EUROPEAN REGULATIONS SUCH AS GDPR, COOKIE APPROVAL, AND THE ACT ON SPECIFIED COMMERCIAL TRANSACTIONS.
About Le Marche Paris

POINT VI

Local warehouse functions and shipping agent

Whenever your overseas expansion moves into a higher phase, a local warehouse base and shipping operations to Europe are essential.
Our company functions as your European base with thorough inventory control and shipping operations.

Frequently Asked Questions

TRUST AND COMMUNICATION ARE CRITICAL TO ENTRUSTING INVENTORY MANAGEMENT AND SHIPPING LOCALLY. THIS IS BECAUSE YOU NEED TO RELY ON THE LOCAL COMPANY TO HANDLE INVENTORY LOSS, DAMAGE, SHIPPING PROBLEMS, AND CS OPERATIONS, AND IN MANY CASES, HANDLING CUSTOMER COMPLAINTS CAN SERIOUSLY ERODE TRUST IN THE PRODUCT AND THE COMPANY.

POINT Ⅶ

Guarantee of know-how and performance

Swapsss has a proven track record of supporting over 300 companies in the beauty, cosmetics, and cosmetics industry, as well as other industries. We have also been highly evaluated for our achievements, and we have conducted many projects in cooperation with public organizations.

Common Problems

Be wary of support companies that do not have a headquarters or branch office in the target market. Their latest market trends, local networks, and responsiveness are completely different from those of local companies. There are many cases where you pay a lot of money and end up abandoning the project after market research and test marketing with no response.
Please feel free to contact us.

POINT VIII

Exhibitions, pop-ups, sales representation

We have experience in promoting and obtaining appointments before visiting exhibitions in Europe, as well as directing and managing them.
In particular, promotion prior to exhibition visits (obtaining appointments) is the most important point, and we have a great deal of experience in this area. In addition, if you are considering using subsidies and subsidies to exhibit, we can provide you with the know-how to be strategically selected for the subsidies and subsidies.

Common Problems

There is a lack of pre-visit promotion (prior appointments) and support for local currency pricing, sales terms and conditions, negotiation skills, etc. necessary for business meetings. There is no follow-up after the exhibition, and although there was a good response, the exhibition ended "in the air... Most of the exhibiting companies are saying, "I had a good response to the exhibition, but it ended "in the air...
About Exhibition Achievements

Beauty, cosmetics and cosmetics for Europe

As your company's overseas division, we support you with a comprehensive business model.

WHAT IS CPNP?

Obligation to register on the Cosmetics Notification Portal established by the European Commission

*REGISTRATION TO CPNP (COSMETIC PRODUCT NOTIFICATION PORTAL)

Whenever you export beauty, cosmetic or cosmetic products to Europe, you must register your products with the European Commission via the CPNP (Cosmetics Notification Portal) established by Europe.
*Registration with the SCPN is likewise required for UK destinations.

*Notes

WHAT YOU NEED TO REGISTER FOR CPNP

This is the business area of a specialized agency, so please let Swapsss take care of it!

Selection of Local Responsible Person

A local representative must be appointed. The person in charge must have an address in Europe, regardless of whether it is a corporation or an individual. The name, address, telephone number, and other information of the responsible person must be included on the product label.

Ingredient Check

Research on compliance with European cosmetics regulations, including information on carcinogenic substances, mutagenic substances, and toxic substances for reproduction, etc. In addition, raw materials that have been tested on animals are prohibited as ingredients for cosmetics. We also check other ingredients and prepare the necessary documents in accordance with the regulations.

Local Label Registration

We will register a label with the required content according to the European Cosmetics Regulation. This includes the ingredients, information on the responsible person, and the shipping origin information.

skeletal prescription

A description of the category or function of the cosmetic raw material and its maximum concentration in the cosmetic product with relevant quantitative and qualitative information if not applicable to the total volume of the cosmetic product

Documents required for quotation

Please provide us with documents issued in Japan for the development of beauty, cosmetics and cosmetics products in Europe.

Based on this, we will name the cosmetics regulation and prepare the application documents as necessary.

safety evaluation table

Please provide the safety evaluation chart that was submitted to the Ministry of Health, Labor and Welfare (MHLW) or other authorities in Japan when the product was commercialized.

list of ingredients

PLEASE PROVIDE US WITH THE LIST OF INGREDIENTS HELD BY THE MANUFACTURER/MANUFACTURER. WE WILL CHECK IT AGAINST THE EU COSMETICS REGULATION.

Container Information

In Europe, regulations on materials are even stricter than in Japan. Please check with the manufacturer.

FLOW

Swapsss provides total support in a prompt and courteous manner!

We will support your overseas expansion by hearing your company's beauty/cosmetics/cosmetics product characteristics, short-term, medium- to long-term vision, and sales strategy.

In addition to one-off export support, Swapsss can also provide a full range of other services, including local warehouse functions, storefront and B2B web-based handling guarantees, acting as an overseas business unit, exhibitions/pop-ups, and sales representation.

Our company is able to provide support in Japanese, all in Japanese.

Please feel free to contact us first.

Please contact us first. Contact us here

We will share the hearing sheet with you.

Please fill in each item and reply to us.

Click below to launch the mailer.

this way (direction close to the speaker or towards the speaker)

 

We will ask you about your vision for expansion in Europe, product features, etc. Based on this, we will ask you about your branding, sales strategy, sales terms and conditions, and other details.

WE WILL SIGN A NDA (NON-DISCLOSURE AGREEMENT) IN ORDER FOR YOU TO PROVIDE US WITH DETAILS REGARDING INGREDIENT LISTS AND CONTAINERS.

We manage the handling of corporate and personal information thoroughly, including operations in cooperation with government agencies.

Please provide us with the required documents specified by us, such as "Safety Evaluation List," "Table of Ingredients," and "Container Information" issued in Japan. Please provide us with the required documents specified by us.

A quotation will be issued upon presentation of the required documents.

In addition, we will submit a man-hour schedule to you and carry out the work in a planned manner.

Europe has its own regulations, etc., and there is a need to check the necessary documents for banned ingredients, prohibited animal testing, etc., and to have some products inspected by a third-party organization.

In order to develop beauty, cosmetics and cosmetics products in Europe, it is necessary to select a responsible person with a local address. You will be required to present the information of our company or a designated individual or company.

*This information must be included on the product label, including name, address, and phone number.

We will prepare the necessary inspections and required documents for your application, including various translations and labels in the local language for your target market.

If you wish to have your products handled by a store, please ship your products to the domestic warehouse designated by us.

We will handle the logistics and other related operations on your behalf.

Store sales must be labeled locally.

Your company can handle the work, but we can also take care of the troublesome work on your behalf.

Our European export support for beauty, cosmetics, and cosmetics products also guarantees store handling and international web services.

As a product sales, market research, test marketing, and showroom, Paris-Frankfurt and Web offer sales channels for B2B worldwide.

As phases increase, the work involved in overseas operations will increase.

However, hiring personnel during the investment phase is risky.

In addition, if handled in-house, internal dissatisfaction can build up due to language stress, time difference work stress, and overcapacity in a wide range of tasks.

OUR BPO BUSINESS CAN PERFORM THE FUNCTIONS OF THE OVERSEAS BUSINESS DIVISION ON YOUR BEHALF AND CAN BE UTILIZED BY THE RIGHT PERSON IN THE RIGHT PLACE.

Available Stores Information

Certain screening is required for handling.

After meeting with the store manager to discuss product pricing, branding, etc., with the store manager also participating, a decision will be made as to whether or not to accept the offer.

WACHAYA Grenelle

Country:France
City: Paris
125 Boulevard de Grenelle 75015

WACHAYA Ouessant Store

Country:France
City: Paris
5 Rue d'Ouessant 75015

Le Nid du Phénix (Odeon)

Country:France
City: Paris
5 Rue de l'odeon 75006

Spa des abbesses (Pigalles)

Country:France
City: Paris
4 Rue Houdon 75018 Paris

Distel Bio+ (plus)

Country:Germany
City: Frankfurt
Berliner Str. 26
60311 Frankfurt am Main

TOPICS

Seminar Podium Announcement

15 Jan 2025
Regulations on the European expansion of cosmetics, PIL and other topics on cosmetics export for the European market to be on the platform

EU COSMETICS REGULATION, PIF, AND THE IMPORTANCE OF EUROPEAN STRATEGY

22 Jan 2025
All the work related to CPNP registration, other regulatory compliance, local responsibility, etc. will be handled in Japanese, so you can rest assured.

The Law of Success and Attractiveness of Expanding into France

25 Jan 2025
We have supported over 1,000 companies with strategies for market distribution, marketing, and sales.

Please feel free to contact us first.

We will send you a hearing sheet and other information later.