News & Columns
We deliver the latest information on European expansion, markets, regulations, trends, etc.
News & Topics
This site provides the latest news about our company, columns about our expansion into Europe and France, and other up-to-date information.
To the European market, gathering the right information and marketing data
The most important part of entering the European market is gathering accurate information and marketing data in the early stages.
Breaking away from the U.S., now considering the appeal of expanding into Europe
We are beginning to see a change in the era when "the U.S." was the only choice for many Japanese companies targeting overseas markets. Weak yen, geopolitical risks, high tariffs, rising prices, etc.
Understanding European Tariffs in Light of Trump Tariffs
Currently, there is a great deal of information on tariffs available on the Internet.
However, some of this information does not accurately capture the European tariff system.
To expand into France and double the sales of the overseas division
In today's globalized world, the number of Japanese companies considering expanding into France is increasing every year. However, "just entering the French market" is not enough to increase sales.
Advantages of Expanding into France, Breaking Free from Price Competition for the Global Market
Expansion into France" is one of the strategic developments that more and more Japanese companies are paying attention to today. France is one of the most important countries in Europe in terms of economy and culture.
Expansion into France and its own recycling regulations
The Triman mark, a unique regulation for the entry into France, will be discussed in detail. For companies involved in the import, export or sale of products, these marks
Complete European regulations, solutions and planning methods
There are various types of European regulations, and the applicable rules vary depending on the product genre and industry. Below is a list of typical regulations.
3C ANALYSIS FOR EUROPEAN EXPANSION: A STRATEGIC APPROACH FOR SUCCESS
3C analysis is a framework for analyzing the three elements of a company (Company), customer (Customer), and competitor (Competitor) to develop a market strategy.
SNS STRATEGY ESSENTIAL FOR DEVELOPING EUROPEAN SALES CHANNELS, AND HOW TO CHOOSE AN SNS MANAGEMENT AGENCY
IN RECENT YEARS, AN INCREASING NUMBER OF JAPANESE COMPANIES ARE SEEKING TO ENTER THE EUROPEAN MARKET. IN THIS CONTEXT, MARKETING STRATEGIES UTILIZING SOCIAL NETWORKING SERVICES ARE PLAYING AN IMPORTANT ROLE.
Caution! Hygiene Control Standards Essential for Food Exports to Europe
HACCP IS A HYGIENE MANAGEMENT SYSTEM TO ENSURE FOOD SAFETY. IT ANALYZES HAZARDOUS FACTORS THAT MAY OCCUR IN EACH PROCESS OF FOOD PRODUCTION, PROCESSING, AND DISTRIBUTION, AND IDENTIFIES PARTICULARLY IMPORTANT CONTROL POINTS (CCPS).
Regulation of Recycle Mark in Europe
In Europe, strict environmental regulations apply to products to which the Recycle Mark does not apply. In particular, the following regulations may apply
European Regulations on Toys and Toys
Compliance with safety regulations is mandatory when selling toys on the European market. In particular, appropriate age warning logos must be displayed to ensure the safety of children.
THE LATEST VERSION] MEASURES FOR OVERSEAS SEO THAT NO ONE TEACHES YOU.
WE TEACH THE SECRETS OF OVERSEAS SEO AND DESIGN METHODS THAT WILL SURELY LEAD TO INCREASED TRAFFIC AND OVERSEAS SALES!
OFFICIAL] WHAT IS GDPR? CROSS-BORDER EC STRATEGIES THAT JAPANESE COMPANIES SHOULD ADDRESS
FIRST OF ALL, THERE IS A LOT OF INFORMATION ON GDPR, AND MANY COMPANIES DO NOT UNDERSTAND THE CORRECT INFORMATION.
[Most Important] Key Points and Practical Methods of Market Research in Europe
Definitive market research is also essential to determine marketing strategies, medium- to long-term strategies, and investment amounts for overseas expansion in Europe and other countries.
PAP21 RECYCLE MARK IMPORTANCE IN EUROPE
PAP21 IS ONE OF THE RECYCLING MARKS USED FOR PAPER CONTAINERS AND PACKAGING. IT IS SPECIFICALLY GRANTED TO PACKAGES MADE OF CARDBOARD OR PAPERBOARD. AN IDENTIFICATION CODE THAT IS INTENDED TO PROMOTE RECYCLING AND TO ENABLE CONSUMERS AND RECYCLERS TO PROPERLY SORT
Current Status and Strategies of Web Marketing and Overseas SEO in Europe
Web Marketing and International SEO in Europe: Current Status and StrategiesIn recent years, the importance of web marketing and international SEO in Europe has rapidly increased with the advancement of digitalization. Companies are strengthening their online presence
Not Just Amazon: Leveraging Marketplaces for Europe
A marketplace is a platform that brings sellers and buyers together online. There are many sites with this functionality, including major platforms such as Amazon.
WHAT IS CROSS-BORDER EC? MARKET SIZE, ADVANTAGES AND DISADVANTAGES
CROSS-BORDER EC REFERS TO A FORM OF E-COMMERCE THAT TARGETS GLOBAL MARKETS OUTSIDE OF ONE'S OWN COUNTRY AND SELLS PRODUCTS AND SERVICES THROUGH E-COMMERCE.
The Law of Success and Attractiveness of Expanding into France
Success Rules and Attractiveness to Enter FranceFrance is one of the most economically, culturally, and politically important countries in Europe.
THOROUGH EXPLANATION OF CE MARK AND HOW TO OBTAIN IT
THE CE MARK IS A CONFORMITY CERTIFICATION MARK THAT INDICATES THAT A PRODUCT CONFORMS TO THE DIRECTIVES AND REGULATIONS OF THE EUROPEAN UNION (EU). PRODUCTS BEARING THIS MARK ARE ALLOWED TO CIRCULATE FREELY THROUGHOUT THE EU MARKET.
EU COSMETICS REGULATION, IMPORTANCE OF PIF AND EUROPEAN STRATEGY
EU COSMETICS REGULATIONS, PIF, AND THE IMPORTANCE OF EUROPEAN STRATEGYEXPORTING COSMETICS TO EUROPE IS AN ATTRACTIVE BUSINESS OPPORTUNITY TO TARGET GROWING MARKETS. IN THE PROCESS, IT IS ESSENTIAL TO COMPLY WITH EU COSMETICS REGULATIONS
Possibility to expand overseas sales and sales channels with Ambiente/ Ambiente
Ambiente is an annual international exhibition held in Frankfurt, Germany, where new products from a wide variety of fields including housewares, gifts, and design products are gathered.
Cosmetics market trends and related regulations/key points for application and registration based on the basics of entering the European market
Cosmetics Regulations and Application/Registration in Europe1.1 The European Cosmetics Market1.1 Major Challenges in Exporting Cosmetics1.2 Advantages of Entering the European Market