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Suzuki Herb Research Institute, Inc.
URL: https://s-herb.com/
Suzuki Herb Research Institute, Inc. has developed a wide range of products, starting with "Natto Lotion," a moisturizing cosmetic developed by the founder for children with skin problems.
The "Natto" series, which currently caters to people suffering from rough and dry skin, is one of the company's most confident products, and the company wanted a wider range of customers to use it.
The "Natto" series, including this product, is supported by repeat customers in Japan, including fans who have been using the product for 20 years.
How we entered the European market
Our company was originally founded with the origin of "Natto Lotion," a moisturizing cosmetic developed by our founder for children with skin problems.
Currently, the main commercial product in the domestic market is the series for unwanted hair care that was developed afterwards, but we were confident in the "Natto" series, which caters to people suffering from rough and dry skin, and we wanted to make it available to a wider range of people.
In Japan, the product has been supported by repeat customers who have been fans for 20 years, but it has been difficult to attract new customers because of the huge market for moisturizing cosmetics.
In the midst of this, we participated in a test marketing project in France and received a favorable response to our "Natto Lotion" and "Natto Gel," which led us to consider entering the European market in earnest in order to expand our sales channels.
Why choose Swapsss?
In fact, we had hired another consulting firm several years ago to handle the registration procedures for EU cosmetics regulations, but there was no one who could speak Japanese, making it difficult to exchange subtle nuances, and the procedure itself was difficult and time-consuming.
The company only provided legal procedures and local representative services, and there was no support for developing sales channels beyond that, so we had no idea what the future held. It was in this situation that we met Mr. Baba of Swapss, who not only helped us with the difficult procedures, but also gave us advice on what to do next, which was very reassuring.
We have decided that we need Swapsss' support if we are to succeed in the EU market, where we are still unproven.
What I liked about choosing Swapsss
As a small company with limited manpower and time, we were finding it difficult to gather information on EU cosmetics regulations and market trends while going through the procedures and subsequently developing sales channels.
First of all, we were stumped by the first step, the regulatory registration, but Swapsss took our situation into consideration and presented us with a concrete schedule of what steps we should take.
In addition, each time I had a question or point was explained in a clear and concise manner, so I was able to proceed with the regulatory registration process with peace of mind, knowing that I understood the necessary information.
Future Outlook
For the two products, "Natto Lotion" and "Natto Gel," for which regulatory registration has been completed, we are researching distributors mainly in Germany and France, where there is a large market hope, and considering expanding sales channels mainly for BtoB.