WHAT IS SNS MANAGEMENT AGENCY FOR EUROPE?
IN RECENT YEARS, AN INCREASING NUMBER OF JAPANESE COMPANIES ARE SEEKING TO ENTER THE EUROPEAN MARKET. IN THIS CONTEXT, MARKETING STRATEGIES UTILIZING SNS PLAY AN IMPORTANT ROLE. HOWEVER, LANGUAGE AND CULTURAL DIFFERENCES, AS WELL AS STRICT REGULATIONS, POSE BARRIERS, MAKING IT EFFECTIVE TO USE AN SNS MANAGEMENT AGENCY WITH LOCAL EXPERTISE.
SNS OPERATION AGENCY IS A SERVICE THAT OPERATES SNS ACCOUNTS ON BEHALF OF COMPANIES, PLANNING, POSTING, OPERATING ADVERTISEMENTS, AND ANALYZING APPROPRIATE CONTENT FOR TARGET MARKETS. ESPECIALLY IN EUROPE, LOCALIZED STRATEGIES ARE REQUIRED DUE TO THE POPULARITY OF DIFFERENT PLATFORMS AND USER PREFERENCES IN EACH COUNTRY.
SNS STRATEGY ESSENTIAL FOR EUROPEAN EXPANSION
- Multilingual Support and Localization
Europe is a diverse linguistic region, and English alone is often not enough. It is important to tailor your posts and advertisements to the language of your target market, such as French, German, Spanish, Italian, etc. - Understanding Consumer Behavior by Country
Appropriate content strategies need to be developed based on each country's culture and consumer behavior. For example, detailed product information and reviews are important in Germany, while brand stories and emotional marketing are effective in France. - GDPR (GENERAL DATA PROTECTION REGULATION) COMPLIANCE
GDPR IS STRICTLY APPLIED IN EUROPE, AND REGULATIONS REGARDING SNS ADVERTISING AND DATA COLLECTION ARE STRICTER THAN IN JAPAN. FOR EXAMPLE, CLEAR CONSENT MUST BE OBTAINED WHEN COLLECTING AND USING USERS' PERSONAL INFORMATION. FOR THIS REASON, IT IS ESSENTIAL TO SELECT AN APPROPRIATE SNS MANAGEMENT AGENCY AND OPERATE IN COMPLIANCE.
GDPR PERSPECTIVES MAKE SNS ADVERTISING DIFFICULT FROM JAPAN
WHEN JAPANESE COMPANIES OPERATE THEIR OWN SNS ADVERTISING FOR EUROPE, THEY NEED TO COMPLY WITH GDPR REGULATIONS.
Restrictions on the use of cookies: The collection and use of data without user consent is prohibited.
Limitations of ad targeting: It is difficult to operate detailed targeted ads using personal data.
Clearly stated privacy policy: European-oriented sites and advertisements must have a GDPR-compliant privacy policy.
In addition, it is difficult to operate TikTok-based advertisements for Europe from Japan, which limits the reach of the advertisements. Therefore, it is recommended to use a local SNS management agency to ensure that the appropriate target audience is reached.
POPULAR SNS IN EUROPE
- France: Instagram, Facebook, and TikTok are popular. Visual branding is effective.
- Germany: LinkedIn, Facebook, and YouTube are major. SNS strategies for business are required.
- UK (United Kingdom): Instagram, Twitter (X), and Facebook are active. Prompt information sharing is key.
- Italy: Instagram, WhatsApp, and Facebook are mainstream. Marketing using influencers is effective.
- Spain: TikTok, Instagram, and YouTube are popular. Utilization of video content is important.
EXAMPLES OF COMPANIES THAT HAVE SUCCESSFULLY USED SNS
Shiseido
Strategy: Leverage Instagram and collaborate with local influencers to increase brand awareness. Optimize visual content for European consumers.
UNIQLO
Strategy: Implement user-participation campaigns on Facebook. Develop a content strategy tailored to local seasons and culture to engage consumers.
Kikkoman Corporation
Strategy: Propose soy sauce usage scenarios for Europe by distributing recipe videos on YouTube. Collaborate with local chefs to promote the use of soy sauce in high-end cuisine.
Swapsss's SNS management strategy on behalf of our clients
Swapsss provides social networking management services for the European market and has developed the following distinctive strategies
- Customized strategies for target markets.
Analyzes each country's culture and trends to create optimal content. - Multilingual content creation
Create localized posts in all major European languages. - Data Analysis and Performance Optimization
Measure the effectiveness of your submissions and implement optimal ad operations and content improvements. - Ensure GDPR compliance
Strictly adhere to privacy protections to ensure safe social networking operations. - Targeting by city/area
For example, in the case of Paris, France, social networking strategies vary greatly depending on whether you are targeting the younger generation in the 18th, 19th, and 20th arrondissements, the commercial areas in the 7th, 8th, and 9th arrondissements, or the upscale residential areas of the 16th and Neuilly-sur-Seine. The social networking strategy will vary greatly. Such detailed targeting
summary
LOCALIZATION STRATEGIES, MULTILINGUAL SUPPORT, UNDERSTANDING OF CONSUMER BEHAVIOR, AND GDPR COMPLIANCE ARE ESSENTIAL FOR LEVERAGING SOCIAL NETWORKING IN THE EUROPEAN MARKET. CREATING CONTENT THAT IS TAILORED TO EACH COUNTRY'S CULTURE AND TRENDS IS THE KEY TO SUCCESS. APPROPRIATE PLATFORM SELECTION AND AREA TARGETING ARE PARTICULARLY IMPORTANT. IN PARIS, FRANCE, STRATEGIES DIFFER GREATLY BETWEEN THE 18TH, 19TH, AND 20TH ARRONDISSEMENTS AND HIGH-END RESIDENTIAL AREAS. IN ADDITION, IT IS DIFFICULT FOR JAPANESE COMPANIES TO DIRECTLY MANAGE SNS ADVERTISING DUE TO GDPR, AND IT IS MORE EFFICIENT TO UTILIZE A LOCAL SNS MANAGEMENT AGENCY.
Successful examples include Shiseido's Instagram strategy, UNIQLO's use of Facebook, and Kikkoman's YouTube recipe distribution. These companies improved brand awareness by understanding local market characteristics and developing social networking initiatives appropriate for their targets.
FOR JAPANESE COMPANIES TO SUCCEED IN SNS MARKETING IN THE EUROPEAN MARKET, IT IS IMPORTANT TO DEVELOP AN APPROPRIATE STRATEGY, WORK WITH LOCAL EXPERTS, AND DISSEMINATE CONTENT TAILORED TO THE TARGET AUDIENCE.