WHAT IS SEO?
SEO (SearchEngine Optimization ) refers to measures to improve search engine display rankings.
Specifically, sites must be optimized so that they are perceived as "useful" by search engines such as Google.
SEO CONCLUSION
It is to correctly convey information about the page to Google crawlers through each URL page!
Correctly means well structured with Heading 1, Heading 2, text, internal links, external links, etc.
At the same time, it is important to plan the structure and strategy for content and product registration by working logically backwards from the number of search volumes, rather than the content you want to write or one-sided product registration.
By keeping the above in mind, you will clearly understand what I am about to explain.
SEO BASICS
THE FOLLOWING ARE BASIC MEASURES IN SEO
Optimize the site structure
Divide the site's menus and content into parent and child hierarchical structures to create an organized navigation.
Content Structure
Create content with a clear structure, using heading tags (H1, H2, H3) appropriately.
Keyword Selection
Select appropriate core keywords and use them to create quality content.
Linking Strategies
Set up appropriate internal and external links. External links, in particular, can increase credibility.
Organizing Broken Links
Promptly correct or remove any broken links in your content.
Implementing these measures will improve your reputation with search engines.
Utilizing Google Search Console
Broken links, indexing information, and other errors should be monitored using Google Search Console.
DIFFICULTIES IN OVERSEAS SEO
THE DIFFICULTY OF OVERSEAS SEO IS THAT THERE IS MUCH MORE COMPETITION THAN FOR DOMESTIC SEO.
For example, the Japanese keyword "book" has a monthly search volume of 201,000, while the English word "book" has a volume of 2,240,000.
Thus, search volume in English-speaking countries is often 10 times higher than in Japanese, and the intensity of competition is clear.
Furthermore, even within the English-speaking world alone, the words and expressions used in American English and British English are different. Therefore, it is necessary to design appropriate strategies for each target market to increase competitiveness.
CLEARLY DESIGN BEFORE OVERSEAS SEO
BEFORE IMPLEMENTING AN OVERSEAS SEO STRATEGY, A DETAILED DESIGN IS NECESSARY. FIRST, TARGET MARKETS AND LANGUAGES ARE CLARIFIED, AND SEARCH ENGINES AND USER BEHAVIOR IN EACH REGION ARE ANALYZED.
Identify target countries
CLARIFYING THE COUNTRIES TO BE TARGETED IS AN IMPORTANT ASPECT OF INTERNATIONAL SEO.
Even in the same English-speaking countries, different expressions and words are used in American English and British English.
For example, there is a difference between "color" in American English and "color" in British English.
By accurately defining the target country, keyword selection and localization strategies can be effectively implemented.
MULTILINGUAL FUNCTIONALITY DOES NOT SUPPORT OVERSEAS SEO.
Multilingual features and plug-ins are useful, but incomplete for overseas SEO.
The Japanese word "accessory" is translated as "accessory" in the singular.
This is largely due to the system's inability to recognize the pluralization of adjectives and words.
Search volume data shows the following differences
From this data, it is clear that the plural form has more than 5 times the search volume.
However, the KD (difficulty to appear at the top of the list) is 4% lower and the plural form should be used because it has a higher probability of appearing at the top of the list!
International SEO requires choosing appropriate keywords and adjusting text intentionally.
Features of Swapsss's International SEO
Swapsss has offices in Europe and can provide native-level localization in five languages: English (US and UK), French, German, Italian, and Spanish.
We also specialize in creating engaging content that incorporates cultural nuances in each language.
Multilingual Support
Optimize your content not only in major languages, but also in languages specific to your target market.
Professional Localization
We provide content that is easily reachable to your target users from an SEO perspective, rather than simple translation.
Competitive Strategy
Efficiently achieve results by selecting keywords and designing strategies based on data analysis.
NEGLECTING OVERSEAS SEO IS FATAL.
There are countless websites in the world.
Simple automatic translation and basic functions alone are not enough to achieve high rankings in search engines.
PLANNED AND STRATEGIC OVERSEAS SEO IS ESSENTIAL, ESPECIALLY IN HIGHLY COMPETITIVE MARKETS.
Other strategies include spending budgets on Google ads to temporarily achieve higher rankings and using social networking sites to drive users to e-commerce sites and service pages.
However, advertising tends to have only a one-off effect.
Therefore, it is important to continually increase the amount of content on your site and provide valuable information for users to continually improve your site's reputation with Google and grow your site.
BY WORKING ON SEO IN PARALLEL WITH YOUR ADVERTISING STRATEGY OVER THE LONG TERM, YOU CAN EXPECT TO RECEIVE STEADY TRAFFIC AND GROW YOUR BUSINESS.
DO NOT UNDERESTIMATE THE IMPORTANCE OF SEO, AND BE AWARE OF BOTH THE QUALITY AND QUANTITY OF YOUR CONTENT.