EU COSMETICS REGULATION, PIF, AND THE IMPORTANCE OF EUROPEAN STRATEGY
Exporting cosmetics to Europe is an attractive business opportunity to target growing markets. However, it is essential to comply with EU cosmetics regulations in the process. This article provides basic information and key points for successful cosmetics export.
IMPORTANCE OF EU COSMETICS REGULATION
The EU Cosmetics Regulation (Regulation (EC) No 1223/2009) is the law that must be observed when selling cosmetic products in the European Union. This regulation places the safety of the consumer at the forefront and specifies in detail the ingredients, labeling, and manufacturing process of the product. It is very important to ensure compliance with this regulation, especially when exporting additive-free cosmetics and basic cosmetics.
WHAT IS A PIF (PRODUCT INFORMATION FILE)?
When exporting cosmetics to Europe, a PIF (Product Information File ) must be prepared; the PIF includes the following information
1: List of product ingredients and their safety data; 2: Manufacturing process details; 3: Label and packaging design; 4: Safety evaluation results
This information is essential to prove compliance with EU regulations.
Export Strategy for Additive-Free Cosmetics
Additive-free cosmetics are currently gaining popularity in Europe. The reason for this is the increasing demand for natural skin care products. However, the use of the "additive-free" label requires compliance with EU cosmetics regulations and clear documentation of ingredients and manufacturing processes.
Capture the basic cosmetics market
Basic cosmetics are a category with stable demand in the European market. Examples include sunscreens, moisturizing creams, and cleansing oils as skin care products. To succeed in this field, it is important to offer high-quality products and develop effective marketing strategies.
SEO OPTIMIZATION AND ONLINE SALES
Online sales are essential for successful cosmetics sales in the European market. In particular, SEO can maximize your exposure in search engines by leveraging keywords such as "basic cosmetics" and "additive-free cosmetics. Keywords such as "basic cosmetics " have a monthly search volume of 4,400 searches per month, and if used strategically, can increase your chances of reaching potential customers.
Benefits of Exporting Cosmetics to Europe
Europe is a large market with a diverse consumer base. In particular, high-quality Japanese skincare products and additive-free cosmetics tend to be highly regarded as reliable brands. Success in this market is a major step toward global expansion.
Swapsss has a track record of supporting the overseas expansion of more than 1,000 companies, including large and small companies as well as projects in cooperation with government agencies.
Why Swapsss?
Support in Japanese
To exchange technical terms in English can cause miscommunication, productivity and internal stress, our company provides complete support in Japanese, so you don't have to worry!
INFORMATION IS AVAILABLE IN JAPANESE.
Submitting required information in English is complicated, even if you are fluent in English within your company. We translate information submitted in Japanese into English and other languages!
Local Responsibility Issues
As your company's overseas business division, we will sincerely support you without destroying your brand image by taking advantage of the superiority of our European base!
Maximize sales promotion
WE GO BEYOND SIMPLE REGULATIONS TO CREATE PR STATEMENTS AND PRODUCT DESCRIPTIONS FROM THE PERSPECTIVE OF EUROPEAN SALES CHANNEL EXPANSION AND SALES STRATEGIES!
summary
Compliance with EU cosmetics regulations is key to successfully exporting cosmetics to Europe. Also important are PIF preparation, understanding the demand for additive-free cosmetics, and online marketing through SEO. By following these key points, you can expect to succeed in the highly competitive European market.